Are Customer Returns Eating Your Profit? Here’s What Amazon Sellers Can Do
Hitting 100 orders in a week feels no less than achieving a milestone- your business on the largest online marketplace is booming with flooded notifications and increased sales. But what if 30 orders are returned by your customers? It will take a toll on your inventory, seller rating, profits, and overall journey as an Amazon sellers. This is indeed one of the harsh realities of sellers that needs to be talked about, and solved! From unsellable products to lost shipping costs, these kinds of incidents also make it difficult to foster trust among buyers.
Well, you have landed on the right page, as here, we will not only discuss why your products might return, but we will also throw light on the solutions. You can seek professional guidance from Amazon account management services and keep these challenges at bay. Let’s get started without any further ado.
Why Are Your Products Returned by Your Customers?
If a customer is returning your product, chances are high that your goods didn’t match their expectations, and there is a potential gap between execution and communication. Below are some of the pointers that highlight reasons behind your orders being returned:
- Fit Issues and Incorrect Sizing: If you own a clothing brand and deliver products that have sizing inconsistencies, your buyers will more likely return the item. It will also damage the trust factor to a great extent.
- Misalignment in Expectations: Customers look forward to quality products while investing in them. However, if quality is compromised even after your listing promises top-notch build, it will evolve as a misleading statement. As a result, it will pave the way for lost credibility, shipping costs, and product returns.
- Delivering Wrong Product: Buyers will definitely lose their cool and return your products if wrong items are delivered to their doorsteps. Focusing on adequate inventory management is the key here.
- Defective or Damaged Products: Quite often, careless handling, factory defects, and poor packaging delivers damaged and defective goods to your customers. These factors have a negative impact on your sales and can generate negative reviews.
- Buyer’s Remorse: Now, this is something where the seller is REALLY not at fault. Sometimes, buyers can place an order and then change their mind. While there’s nothing much you can do about it, clear product insights and listings will make it easier for your customers to make informed decisions.
- Late Delivery of Products: Let’s say someone has placed an order for a birthday or event with tight deadlines. If the products arrive late, customers can return the items.
- Misleading and Confusing Listings: Buyers get a wrong impression from incomplete product information and vague descriptions. However, a slight mismatch paves the way for products being returned.
What Are the Tips to Reduce Returns from Customers?
Now, we will walk you through the tips that will help you minimize customer returns. Take a quick look at the pointers stated below:
1. Focus on Crafting Detailed Product Descriptions
Product descriptions are of utmost importance as they contribute to making a buying decision. It must explain how your product works, along with other basic details like:
- Color options, materials used, and product dimensions
- State unique features that might not be visible in your product photos
- Improve readability with bullet points.
If you are selling goods like footwear and clothing, consider assisting your buyers with a size mapping guide. You can reach out to Amazon account management agencies for compelling descriptions.
2. Shoot 360-Degree Photographs of Your Products.
Every seller shoots their products to showcase them on the marketplace. But, you need to use the right and best-quality pictures to keep costly returns at bay. That’s where the importance of 360-degree photographs typically swoops in. Let your customers view your products from different angles. It’s the key to building transparency and trust.
3. Pay Attention to Excellent Packaging
When packaging is not done in the right way, it results in defective, wrong, and broken products. Focus on excellent packaging and keep these few tips in mind:
- You need to adhere to the packaging standards of Amazon.
- Before you seal the boxes, crosscheck every information. It will reduce the chances of delivering the wrong products.
- For items that are fragile, pack them using protective fillers.
Like this, you will be able to mitigate negative reviews and keep your customers happy and satisfied.
4. Product Videos Make the Cut
You can use product videos and show how your product functions, what’s in the package, and portray some usage scenarios. It improves your conversion rate and keeps your customers coming back to you.
5. Provide Top-notch Customer Support
A good customer support team responds to your customers’ queries, addresses their concerns with empathy, and puts their best foot forward to ensure a smooth experience. This is the key to combating negative reviews, building trust, etc.
6. Timely Shipping and Delivery
Last but not least, it’s important to make sure your products are getting delivered before it’s too late. Dispatch your orders when there’s enough time, keep an eye on your inventory, and prevent stockouts.
The Bottom Line
As an Amazon sellers, you have definitely dreamt of glowing reviews and high sales. Overcome the challenge of dealing with customer returns by following these few tips. The best way is to get in touch with an Amazon account management agency; their professional expertise will definitely help you handle these hurdles. We at Selling OS are just a few clicks away.
