Amazon, Flipkart Hail New GST Reforms, Gear up for Festive Season Sales Boost

India’s festive season is knocking at the door. Did you gear up yet for the upcoming celebrations? With Flipkart and Amazon right at your fingertips, you can now shop online and get your favorite picks delivered right to your doorstep. The good news is that the GST Council (The Goods and Services Tax) has rolled out new GST reforms. E-commerce giants such as Flipkart and Amazon, along with online shoppers, can now reap excellent benefits, affordable sales, and much more. For more information on the same, all you have to do is take a quick look at this blog.

What Are the Highlights of the Updated GST Reforms?  

Here are some of the important highlights you must be aware of:

• The tax structure has been simplified now. The GST Council will now retain 5% and 18% tax slabs, and the 12% and 28% tax slabs will be scrapped.
• Big-ticket items will have lower taxes. Large applications such as dishwashers, air-conditioners, monitors, televisions, set-top boxes, and projectors now fall on the tax slabs of 18%, instead of 28%. It will be effective from 22nd September, 2025.
• The main focus now revolves around consumption and affordability. Expensive items can now be purchased at affordable costs, and overall consumption shall increase as well.

Why Is This a Reason for E-Commerce Giants to Celebrate?  

• This decision has been welcomed and embraced by both Flipkart and Amazon. The stable and predictable tax framework is a boon to both e-commerce giants.
• Flipkart’s Big Billion Days and Amazon’s Great Indian Festival account for 25% of their overall yearly revenues.
• Thanks to the proper tax clarity, Flipkart and Amazon can now focus on finalizing sale dates, planning marketing campaigns and logistics, and offering discounts on large applications.
• This contributes to empowering small and new businesses and reduces the complications involved for sellers.

What Impact Does it Have on Consumers?  

Households often wait for these moments to purchase large applications, and the added benefits act as a cherry on the cake. Consumers can now look forward to the following perks:

• Broad Range of Discounts and Deals: These festive sales will now come up with pricing strategies that are quite aggressive and attractive. The discounts and deals will make it easier for consumers to purchase everything they want.
• Large Appliances Have Lower Prices: Since the GST rates are supposed to drop now, appliances like dishwashers, TVs, and ACs will be affordable and can be purchased without breaking the bank.
• Improved Shopping Experience for Consumers: The tax clarity is a boon as it allows Flipkart and Amazon to fix their delivery timelines and improve logistics.

What Is the Projected Growth in this Festive Season?  

According to Datum Intelligence, it has been projected that:

• Festive sales will reach 1.2 lakh crore in 2025, which is an approximate growth of 27% year-on-year. When compared to 2024 and 2023, it was 1 lakh crore and 81,000 crore respectively.
• Growth was estimated at 5-7% without any GST clarity.

What Are the Different Perks for Manufacturers and Sellers?  

Apart from the e-commerce platforms and online shoppers, the new GST reforms also act as a boon to the manufacturers and sellers. Here’s how:

• Emerging markets like Tier 2 and Tier 3 cities will now witness a noticeable surge; consumers from these cities will purchase large appliances like dishwashers and air-conditioners.
• Middle-class families now have the opportunity to purchase high-value appliances, thanks to the lower GST and improved market penetration.
• Domestic brands can now enjoy recognition and make a place for themselves in a growing market.

What’s Next in the Row?  

Once the new GST reforms are made effective from 22nd September, 2025, Flipkart and Amazon will announce their sale dates. Some of the lined-up actions include:

• Marketing campaigns will be strategized and ramped up.
• They will improve their logistics so that they can handle large orders.
• Finalize partnerships with brands and sellers.

 How Can We at Selling OS Help You?  

At Selling OS, we offer professional ecommerce account management services and help sellers maximize their sales in high-demand seasons. We can help you in these following ways:

• We focus on strategic and well-planned product positioning, thus properly featuring your high-value products and attracting buyers.
• We take care of campaign management by managing product campaigns and targeting ads. Our target revolves around maximizing ROI.
• Higher conversions depend on optimized listings, and we ensure to optimize your product descriptions and titles.
• Your brand is not supposed to run out-of-stock on peak days. Our professional ecommerce account manager will pay attention to inventory and logistics planning without leaving any room for mistakes.

To End With  

The new GST reforms have been highly beneficial for consumers, manufacturers, sellers, and e-commerce platforms. The structured tax slabs now pave the way for a blockbuster festive season. This is your perfect time to invest in large items you have been waiting to purchase for a long time now. Make the most out of this shopping season and purchase items at affordable prices.