Its always frustrating when we cant find something we want in our market right? But imagine being in a marketplace where you can find anything of your liking and more, without having to roam in 15 shops and find it easily at home. This is the gift online shopping platforms have given us where variety is expansive, customers are global and opportunities are just a few clicks away. E-commerce in the recent years have become all essential especially the way its exploded in the last few years. It has transformed how we shop, sell, do business with providing anything on our tips. As technology increased, the customers shifted to online means and platforms of shopping, as did the demand for convenience, variety, and fast shipping, and it continues to grow, making digital marketplaces more relevant.
Similarly eBay and Amazon are two of the most fast growing and innovative digital shopping platforms available to customers right now, making it the best place for sellers to run their businesses online with this tech savvy generation. Whether you are an individual with small products or a business looking to scale, these platforms provide unmatched visibility and tools to help your business succeed.
Starting online business on amazon and eBay is incredibly easy and accessible, even for beginners. Both platforms guide users through straightforward registration process and you can list your products Within minutes. eBay allows to start with just a paypal account and basic information about the business and product while Amazon offers individual and professional seller plants depending on the volume you can handle. Be platforms are ideal for anyone from hobbies, side Hustlers to full time entrepreneurs and small businesses who want to reach bigger customer Base without handling Complex Logistics.
Advantages Of Selling On Amazon
- Expansive customer reach- Amazon offers access to over 300 million active users worldwide and operates in more than 100 countries through 20 International market places making it a powerful platform for reaching customers around the globe. Amazon also has high purchase intent among the shoppers making this strong mind set of the shopper translating into higher conversion rate and for driving consistent sales.
- Fulfilment by Amazon (FBA)- Fulfilment by Amazon helps the selling process as Amazon takes care of storage, packaging, shipping and even customer service for the sellers. This approach not only safe times for the seller but also supports scaleability, allowing them to focus more on expanding their products and business rather than managing day to day Logistics.
- Access to prime members- Sellers using fulfilment by Amazon gain access to prime’s customer base who are loyal and consistent due to Prime delivering fast reliable delivery making it more convenient for the customers. Prime members shop more frequently, making them ideal audiences for sellers who are trying to increase sales and build customer loyalty.
- Enhance credibility through brand Association- Selling on amazon significant increases the credibility product or business holds by association with the platform’s trusted reputation. This factor of trust helps seller to gain confidence of customers especially of new or lesser know brands and making shoppers more likely to purchaser the products.
- Tools for global expansion- Amazon’s global services helps sellers with built in tools that makes it easy for them to expand into international market. With the provided logistics and translation support, seller can sail through the complex procedures of selling globally.
- Powerful marketing and data tools- Amazon also offers powerful tools like marketing and data tools with sponsored ads, keyword for targeting and A/B testing to better enhance listings. Sellers can also use detailed analytics to refine their strategies, get better performance and get more visibility.
Advantages Of Selling On eBay
- Access to vast customer base- eBay gives its sellers customer base from around the world making the reach vast. It has over 190 markets worldwide. This platform is effective for a seller who want to connect with buyers around the world. eBay shoppers visit the platform for specific items, especially rare, used, handmade products, which makes the likelihood of conversions and steady sales.
- Greater listing flexibility- eBay gives flexibility for listing by supporting fixed price and auction formats, which is ideal when selling unique, rare or collection items. Sellers also have much more control over how they want to present their listing, allowing personalized touch.
- Simpler, more affordable fees- This platform offers a simple and generally more affordable fee structure, especially for lower cost or second hand items as compared to other online shopping platforms.
- Lower Competition and Direct Customer Interaction- eBay provides a less competitive environment with very few large scale sellers making it easier for small scale or new sellers to stand out. It also allows direct messaging features so that there can be personalized communication between the seller and the buyers, building trust and addressing customized needs of the customers
- Strong for specialised and used markets- This platforms serves to buyers and sellers particularly looking for specialized and used markets, making it to go to platforms for vintage goods, refurbished items and collectibles that attract expert bargainers and enthusiast.
- Lower barrier to entry- With no brand gating or complicated verification, eBay offers a low barriers for entry which make it perfect for individual, innovators, hobbyist and casual sellers for starting their business.
Conclusion
Both Amazon and eBay gives sellers high customer traffic, easy onboarding, global reach and tools invaluable to sellers. While Amazon is better suited for sellers who have high volume, branded and scalable operations, eBay is better for handmade, used or unique items making its approach invaluable to buyers. By using both the platforms, a sellers can expand the visibility. Reach diverse markets and build a flexible ecommerce presence with minimum upfront investment.