Ecommerce Creative & Photoshop Solutions
- High-Converting eCommerce Images are made possible through Photoshop
Most customers do not have the opportunity to touch or feel products when they buy products from eCommerce sites; thus, they make their purchasing decisions based solely on product images and photographs presented on the host website. Therefore, product images are critical in the purchasing process for the success of an eCommerce company. An effective product image builds customer trust; clearly clarifies the product’s features, functionality, and value; and converts potential customers to actual buyers. Photoshop enables sellers to create images that look clean, professional, and attractive, all of which will improve the number of visitors that eventually convert to actual purchasers.
For Indian eCommerce sellers and manufacturers, Photoshop is not just an optional tool; it is a necessary tool to compete in the eCommerce marketplace against leading competitors such as Amazon, Flipkart, Meesho, Shopify, Etsy, eBay, and Walmart.
Why Do Images Matter in eCommerce?
When a customer views a product image, he/she is typically judging that product within a matter of seconds. If the image looks bland, out of focus, or looks unprofessional, the customer will just leave the site without purchasing that product. Conversely, high-quality product images help customers better understand the size, colour, shape, and how to use the product.
Photoshop improves the quality of product images by correcting the colour and lighting in each image, removing distracting backgrounds and/or enhancing the details of the product on that background. The enhancements provided by using Photoshop will positively affect a customer’s trust and buying decision positively.
Photoshop enables sellers to create sales-oriented images of regular photographs. Photoshop improves the click through rate of product images and decreases the return rate of those products.
Photoshop allows sellers to remove distracting backgrounds from their product images. Sellers can also adjust the brightness and contrast of the product images to match what the actual colors of the products will look like when they arrive to the customer. Adding natural-looking shadows gives the product a three-dimensional appearance. Additionally, Photoshop allows sellers to highlight key features of products.
When customers see pictures of products that look just like what they will receive, they feel confident and they tend to order more quickly.
Marketplace Rules and Image Standards
Every online marketplace has specific rules regarding how a seller’s images must look. For example, Amazon and Flipkart require sellers to upload images with a white background, to be of a certain size, and to be of high quality. Any seller not adhering to these guidelines risks the rejection of their listings and/or receiving lower rankings in marketplace searches.
Sellers can use Photoshop to meet all image standards of the marketplaces they are listing their product(s) on. Using properly edited images will increase the chances of having the seller’s listing(s) registered by the marketplace’s system and improve their rankings in marketplace searches.
Amazon
Flipkart
Meesho
Shopify
Etsy
eBay
Walmart
Professional Photoshop Services for E-Commerce
Most sellers offer professional Photoshop Services to help them promote their products in the most effective manner.
Commonly offered services include:
Remove any background and replace with a pure white background.
Retouch and clean images.
Create Lifestyle Images
Create Product Infographics and Highlight Product Features.
Correct and enhance product images.
Create Shadows and Reflections.
Create Size Charts and Comparison Images.
Sellers in the following categories use Photoshop: Clothing, Electronics, Furniture, Beauty, Food Packaging, Jewelry, Industrial Products.
Industries We Serve
Sellers in the following categories use Photoshop to enhance their product images and boost sales:
Clothing
Electronics
Furniture
Beauty
Food Packaging
Jewelry
Industrial Products
The Importance of Using Photoshop for Branding and Trust Building
A good brand builds trust in its customers through strong product images. When customers see that all of your product images follow the same visual style, they feel more confident about purchasing from you. Consistent image quality also exhibits professionalism and reliability.
When an image is edited with Photoshop, uniform size, lighting, and color are consistently achieved for all images in your catalog. This allows customers to have a seamless experience while shopping and will lead to more repeat purchases.
Reducing the Amount of Returns and Complaining Customers
We will provide you with information regarding how to go through the process for all items listed above using a simple approach to ensure you understand everything prior to submitting your application.
We will provide you with information regarding how to go through the process for all items listed above using a simple approach to ensure you understand everything prior to submitting your application.
- Why Using Professional Photoshop Is Better Than Using Mobile Editing Apps
Photoshop impacts the success of your eCommerce site by improving the look of the products, building trust with customers, and increasing conversion rates. If you are an Indian seller or manufacturer and want to flourish in your online store, using professional Photoshop services should be considered a top priority.