How to Sell on Flipkart India

E-commerce in India is amongst the fastest-growing business models, and Flipkart is one of the top online marketplaces that are changing how we sell and shop. If you own a small business or are a manufacturer or entrepreneur wanting to expand your business goals, selling on Flipkart can grow your opportunities. This guide will provide you with everything you need to know about how to sell on Flipkart India (from registration to selling).

1. Why Selling Online with Flipkart is a Good Idea?  

Some of the selling advantages are the following:

• Expansive Consumer Base: Reach an audience of over 400 million registered users.
• Accessible to all: Easy to register, easy to list your products.
• Seller support structure: Offers seller support, seller analytics tools, and marketing support.
• Logistics/Delivery: (Fulfilment by Flipkart/Smart Fulfilment)- Fulfilment services process your inventory, including prep, storage, packing, and delivery.
• Timely payment: Payments to the seller’s account are delivered to the sellers bank account after a short settlement period.

2. Instructions for Initiating Sales on Flipkart India  

Step 1: Register as a Seller on Flipkart  

To become a Flipkart seller, you must complete the online seller registration through seller.flipkart.com. Follow the steps below to become our seller:

• Click on the “Start Selling” button at the top right of the page to go to the online seller registration page.
• Enter your email address, company name, and phone number. This section allows you to choose your business category and in the case of a partnership, you may include details of the same.
• Check the box for GSTIN and upload the GSTIN certificate.
• Check the box for the PAN number and upload the PAN documents.
• Upload the personal or business PAN card as the case may be.
• Next, upload the bank account proof that is required to set up a Paytm account and receive the settlements.
• For faster payment settlements, make sure the information like bank account name, IFSC code, and branch name is accurate.
• Describe the main activity or type of business carried on (later not subjected to change).

Step 2: Upload Your Product Listings.  

Once you have signed up for selling, the next step is to upload your product listings. Flipkart offers two options:

• Individual Listing: Meaning you will list products one at a time with all details about the product. e.g., title, description, price, and images.
• Bulk Listing: Bulk listing requires the use of Flipkart’s Excel sheet template to upload multiple products in bulk.

When you create your product listings, they should be optimized for SEO and should have quality images, concise descriptions, and appropriate keywords. A properly written product listing will create visibility of your products and limit returns/refunds.

Step 3: Set Competitive Pricing  

Once created, pricing is an important consideration for how well you sell. So before you set your price, consider

• Your cost to buy your product
• The commission for Flipkart (depending on your category)
• Shipping costs
• Taxes (GST)
• The profit margin you need/want
• Use Flipkart’s seller fee calculator to understand your total cost and the expected profit margin.

Step 4: Decide on a Fulfillment Method  

Flipkart offers you different fulfilment methods:

• Flipkart Fulfilment (FF):

You will keep the inventory at Flipkart’s warehouse. Flipkart will pack, ship, and deliver your product. This method provides quicker deliveries and higher customer confidence.

• Smart Fulfilment:

You will keep the inventory, but Flipkart guidelines will lead to quicker shipping.

• Self-Ship:

You would store, pack, and deliver the product yourself. This is great for sellers with local couriers set up or low volumes of orders.

Step 5: Efficiently Manage Orders  

• Accept and ship them in a timely manner.
• Ship orders in a proper box or package that won’t break
• Keep track of relevant shipments as they are being delivered.
• Maintain inventory levels so that the product does not show “Out of Stock”

Step 6: Get Paid in a Transparent Way  

The payment process through Flipkart is very clear, as the Seller gets paid within 7 to 15 days after an order is delivered, based on your Seller Performance Tier. Payment will be put into your registered bank account directly after Flipkart Seller Fees (referral fee, fixed fee, shipping, etc.) are deducted.

What Mistakes Are You Supposed to Avoid   

• Listing products that don’t have the appropriate keywords
• Failing to meet order dispatch timelines
• Poorly packaged items resulting in damage

Wrap-Up  

If you register, list products, create great prices, and satisfy your customers, your store will flourish, taking you to new heights and exposing your business to millions of customers nationwide. So, start your journey with Selling OS and take your business from local to a national market today!

Read more: How Much Flipkart Charge From Sellers