Did you know that Walmart serves over 240 million customers weekly across its physical stores and online platforms? As one of the largest retailers in the world, Walmart has become powerful in e-commerce, offering sellers a massive opportunity to reach diverse audiences.
Walmart Marketplace is one of the fastest-growing platforms that businesses can use to expand their market by reaching Walmart’s trusted brand and loyal customers. Walmart’s marketplace is one of the best platforms for businesses with its competitive fees and easy and user-friendly platform. Listing products on Walmart Marketplace is a straightforward process, but it requires attention to detail for your product to stand out and do well. Here, we will walk through how to list your products for your success on the platform.
Getting Started with Pre-Listing Requirements
Before you start listing your products, there are a few essential steps to take care of. There are some pre-listing requirements that you need to ensure are complete in order to create an effective product listing;
- Seller Approval- To sell on Walmart Marketplace, you must first apply and get approved as a seller. Walmart has specific criteria for approval, including a proven track record of e-commerce success, quality products, and reliable customer service. Ensure that you meet all these requirements for information.
- Set up your seller account– once get approval, set up your Walmart seller centre account. This involves providing the business details, setting up payment and shipment methods, and agreeing to its terms and conditions.
- Prepare product information- gather all the necessary information needed for your listing, like GSTIN/UPC, details, and description of the products.
Accessing the Walmart Seller Centre
- Once your account is set up and the product information is ready, it’s time to start listing your items.
- Visit the Walmart Seller Center website and log in using your credentials. This is your space to manage everything related to your Walmart marketplace business.
- From the dashboard, find the items and inventory tab in the main menu. This is the section where you’ll manage all the product listings, inventory, and pricing.
- Under the item and inventory tab, click on Add new items to begin the listing process. This will lead you to the item create page, where you can start entering your product details.
These quick steps ensure you’re ready to list products efficiently.
Entering Product Details
Step 1: Item identifier
Put your product’s GTIN, UPC, or ISBN in the required area. Walmart will check if a product already exists in its catalog. If it does, confirm the match to the pre-filled details.
Step 2: Product name and category
Choose a clear and concise product name, following Walmart naming conventions – brands+ item name key attributes. Select the appropriate product category to ensure proper placement, visibility, and accurate referral fees.
Step 3: Put in necessary attributes
Fill in essential details like SKU, brand, and product description. Then, write a compelling description that highlights the product’s features, benefits, and uses. Keep it clear and engaging to attract potential buyers.
Optimizing with seo and ensuring discoverability.
To ensure your products stand out and are easily discoverable by shoppers, it’s crucial to optimize your listings for Walmart’s search algorithm. Here’s how
- Add up to 10 points that highlight your product’s key features. Use relevant keywords to improve search visibility and help customers quickly understand what makes your product unique.
- Include recommended attributes or optional details like item quantity, pack count, and other relevant information. These attributes enhance your listing’s completeness and improve the chances of appearing in filtered searches.
By focusing on seo and discoverability, you’ll increase your product’s visibility and attract more potential buyers.
Adding High-Quality Product Images
Upload high-resolution images that meet Walmart’s guidelines with a white background and no watermarks. Set a primary image that will appear in search results and as the first photo on your product page. Then, use the image and media tab to upload files directly or import images via URL. Arrange additional images in order of importance to showcase your products effectively.
These steps ensure your listings are visually appealing to your customers and engaging.
Completing General Listing Settings
Go to the offer tab to put in essential details like pricing, tax codes, and shipping weight. You can use the blue “i help” icon to get help with anything you don’t understand or fields you are not sure about.
Review and Submit
Double-check all entered information to see if it is accurate and complete to avoid errors or delays, then click submit to finalize your listing. Once submitted, allow up to 24 hrs for your product to go live on Walmart’s marketplace and start reaching its vast customer base.
Final thoughts
Listing your product on Walmart Marketplace is an easy and straightforward process, but the key to success lies in the details. Entering accurate product information and optimizing for SEO to uploading high-quality images all are important to create a good and attractive listing. By making sure you follow every guideline and pay attention to every detail, you can ensure that your product stands out. As Walmart Marketplace continues to grow, now is the perfect time to use this opportunity to expand your reach and grow your business. Start listing today and take your sales to the next level.